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Bottle Labeling Machine and Bottle Labeling Equipment

A bottle labeling machine is often the first move toward medium to large volume production capacity. Many bottled consumer products start their journey in small kitchens or laboratories or even garages. As the brainchild of an entrepreneur who has something with a competitive edge or something to fill a gap in the market, the transition from a product they personally love to a product everybody loves involves a production and packaging journey.

This article focuses on the packaging journey where production constraints need to be overcome to be able to offer the product in volume. As a product begins its packaging journey, first impressions on the shelves of stores and in front of buyers can decide the longevity of that product, independent of how good the product really is for its intended real life application. The packaging has to be right and the look needs to be consistent. The bottle neck in production for many starting out is often the bottle labeling. Self-adhesive labels look great on the designers screen and on mock-up bottles; translating this concept and look onto thousands of bottles is a mind boggling task for those given the task of manual label application. The eye is incredibly accurate and picks up variations in label height, alignment, bubbles, creases and label misalignment or unwanted angles.
If you ever get to talk to an entrepreneur who began production of their product manually there will almost always be a less than fond recollection of the daunting task of applying the labels and just how painstaking that task in the production can be.

The cost of labeling a bottle without an automatic label applicator far exceeds the cost of the label in terms of the manual labor, the compromise in product uniformity and the reduced capacity to fulfill unexpected or urgent market expanding orders.
An industrial labeling system or label applicator can make a world of difference and represents an investment that could typically range between USD13,000 and USD80,000 depending on the versatility of equipment required and the complexity of the bottle shape and label(s) placement requirements. The LabelOn™ labeling systems have two ranges of bottle labeling machines, where the Basic range provides low end more dedicated equipment and the Modular range provides versatility to cover a wide variety of applications and quickly change between those applications.

The labeling equipment will usually consist of a product conveyor, label dispenser(s) and various measures to hold or guide the bottle during the labeling process. Typical lengths of machinery are 2.4 meters to 3.0 meters or 7 feet 10 inches to 9 feet 10 inches. The machines are often supplied with castors for rolling short distances on flat floors and the machines can be set to label empty bottles or full bottles.
If the bottle labeling machine is your first machine, LabelOn™ usually recommend you consider placing the machine in your production process to label the products empty. Empty bottles avoid the potential for spilled product on the machine. Labeling accuracy is all about how well a product and its label are controlled during the labeling process, so the cleaner the machine the more consistent you can expect your bottle to be labelled.

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Bottle Labeler

Critical to a bottled product’s success is its appeal to the eye and its ability to convey a recognizable product or brand name. Where first impressions count so much for new product uptake your product, no matter how good it is, may be judged and discarded – in the blink of an eye – by itd cover; its label.
Unspoken thoughts by most consumers are if the label is not put on properly there’s something wrong with that product. At the very least if the manufacturer cannot properly monitor its product’s look or label what hope has that manufacturer got in properly monitoring its products contents.

When starting to ramp up production the question will always come up ; when is it the right time to buy a Bottle Labeler? Usually this question comes up when it can be seen that it is a painstaking slow process to apply self-adhesive labels on by hand and when the hand labeling process simply cannot produce the consistency of placement.
A bottle labeler takes over the job of moving the label and the product’s surface at a synchronized speed while the pressure sensitive label is being pressed down. This is in essence what a person tries to do as they work to apply a label manually onto a bottle. The problem is, when a person is doing this tricky task of bottle labeling, they usually have to do it very slowly to get it right and to get it consistent.

Bottle Labeling Equipment

The label applicator can form the most tricky and critical operation of a production line. The LabelOn™ Modular range is an excellent choice of Bottle labeler as it is so intuitive to use and so responsive to adjustments. This responsiveness makes it straight forward for the operator to quickly realize the impact of any single adjustment in isolation from other adjustments on the machine.

The LabelOn™ Modular machine can be configured to label bottles that are flat sided, oval cross-section (that is curved sides) and round bottles. In the round bottles category this labeling is further divided into labeling that is not dependent on a feature of the bottle – one or two labels and labeling that is dependent on a feature of the bottle – one or two labels (otherwise known as Orientation Labelling).

An in line bottle labeling equipment can form part of a complete production line that can include a bottle unscrambler, bottle filler, bottle capper, induction sealing machine, and a case packer. Of all these machines the machine that will need the finest control and the most sophisticated electronics and motor control is likely to be the label applicator. For those looking into a new production line it can be the labeling machine that needs the most consideration as it is this machine that will require the most settings and adjustments it is also likely the machine with the most sophisticated electronics.

The LabelOn™ bottle labeler represents a best value label applicator that has self-evident machine adjustments and is built for fast swap in swap out electronics service.

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Label On Labelling Machine

Having decided it is definitely time to automate your label application, the next step is finding a labeller that you can afford.
Labelling a flat or oval sided bottle you can be faced with new machine proposals that range from USD 30K to USD 120K. Labelling a round bottle can involve new machine proposals of USD 13K to USD 100K. These price tags can be scary and fall into a range that you simply cannot afford.

A potentially very low cost source for second hand and used labelling equipment are auctions for packaging equipment. A simply internet search will bring up many auction houses and listings. There are also places that buy up lots of surplus or liquidated packaging lines and then offer the line components separately.

Ideally you will have well qualified electrical and electronic staff and a good mechanical workshop to support the used labelling machinery. The model machine you find should be a machine that spare parts can be purchased from the manufacturer or the representative to that manufacturer. A good preliminary step would be to do research on the cost and availability of spare parts for that model from that manufacturer. A word of warning here, some used equipment may be past the service life of the machine and hence spare parts may no longer be available.

When reviewing the used label applicator you locate there may not be the luxury of seeing the machine operate or having a guarantee the machine will work for your application. Therefore, look for machinery that, when advertised, is advertised as “versatile”. If you are not sure about what a versatile labelling machine means take a good look around the LabelOn™ Modular Label Applicators.

The machinery should have facilities for very easy and quick adjustments to cater for product a wide range of product widths and heights. The label Heads should have tilt controls in two directions. Tilt adjustments should be available along the direction of the product conveyor and towards the product conveyor. Given there is double axis tilt control there is a very good chance the machine can be configured to the shape of your product, from the shape of the products for which the used equipment was originally produced and supplied. The electronics should be Modular and ideally plug in and plug out electronics. The electronics should use standard components. Steer very clear of used label applicators that have proprietary electronics and touch controls as these will usually be very expensive to replace and very difficult to repair without paying top dollar from the machine supplier.
Wherever possible get as much information from the original machine supplier to determine the capability and serviceability of the used label applicator. There are bargains to be found and there are cheap used labelling machines to be found, on some rare occasions it can turn out to be that $50 lying on the side of the road that nobody else noticed. In most cases used labeling machines will represent a compromise on what you need as compared to what is available.

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Label Applicators

The LabelOn™ Modular represents a machine concept born from extensive labeling experience.This experience involved design, sales, and overseas distributor establishment.  Distributors in over a dozen developed and emerging economies enjoyed remote servicing, sales support and frequent visits.

What you are seeing is the result of that experience – the LabelOn Modular label applicator. It is a labeler that can be sold and represented throughout the world.  This machine is manufactured and configured in modules to cover a vast majority of the most common labeling tasks.

This LabelOn Modular machine has modules available to label front and back labeling of Flat Sided Bottles ,   Oval Sided Bottles and Round Bottles or Jars.

The Round products can have a single label of up to 100% Wrap label. The Round bottles can also have their label or labels placed; orientated to a reference feature or mark like a bottle handle or a pre-existing label.

Extra Labeling System

Adding to this impressive configuration of modules is the Extra Labeling System or E.L.S. – seen here ready to label the top of a product as it passes through the LabelOn Modular machine. On its own the ELS  is an impressive piece of labeling equipment, capable of placing spot labels from Above, the Side or On to angled panels like necks of bottles.  The ELS can be wheeled up to existing conveyor lines to work in a Stand-Alone Capacity.  However, the real ingenuity of the ELS is its design to “dock” with the LabelOn modular machine and synchronize to the modules of the main machine.  Even its controls are passed over to the Main LabelOn modular unit.

Clients, like contractors with multiple lines, will appreciate having one or two ELS systems that can dock in minutes to one of their more numerous LabelOn Modular machines for when promotional spot labels are required; say on the neck of the bottle or even its cap.

For a given labeling task the required modules integrate smoothly and present a machine that has the adjustments and feel of a machine that was dedicated to that task. Adjustments are easy to make and self-evident in most cases. These adjustments are easy to record and replicate for future runs.

Labeling Machine Support System

Extensive 3D mechanical records, and comprehensive electrical records of each machine enable over the phone and internet based sessions to quickly identify service items or parts.  To date, we have not come across a service requirement where a LabelOn technician had to attend on site; it was all handled remotely.

The LabelOn Modular Machine offers:

• Unprecedented versatility and upgrade paths
• Technology utilised to the fullest for machine service and support
• Intuitive and predictable machine adjustments and
• Amazing value for this level of labeling equipment